Avant-garde artists of the 1920s and 1930s discovered a new role, that of designers for the printing industry--what is today known as graphic design. As illustrated by the numerous stunning, high quality, color reproductions in this book, designers stripped away printers' ornaments and drawn illustrations; they no longer created captions on the page; and they brought in abstract, geometrical forms, photographs, plain typefaces and simple lettering,...
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Design