Auto Brand: Building Successful Car Brands for the Future
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Book Overview
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink...
Format:Paperback
Language:English
ISBN:0749469293
ISBN13:9780749469290
Release Date:January 2014
Publisher:Kogan Page
Length:264 Pages
Weight:0.86 lbs.
Dimensions:0.6" x 6.3" x 9.2"
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