Author 101: Bestselling Book Publicity

While I own all four of the "Author 101" books by Rick Frishman and Robyn Spizman, I feel this one is the most valuable. In fact, I wish I had it BEFORE I started writing my first book. The information and helpful tips included from these industry insiders is worth a hundred-times the price of the book. I have met and spoken with both Rick and Robyn, and I will attest that what they tell you in this book is gospel truth. After you read this book, you will gain insight into how best to plan the marketing and publicity of your book even before you write it. This is key information whether you are using a traditional publisher, or if you are self-publishing. In fact, if you are self-publishing, READ and MEMORIZE chapter 8 on Interviews -- this will be the primary source of your income. I highly recommend this and the other three books in the "Author 101" series. Happy reading and successful writing, Stuart Gustafson, Author www.stuartgustafson.com

As you learn to market and promote your book, you'll find there are a many hucksters who attempt to tell you about publicity based on having promoted one small book themselves. You have to ask yourself.. "How much experience can you get doing it once? On the other hand, there are a few people like Rick Frishman who really know what they are doing. Rick has been focused on book promotion every day for decades, plus has several other best selling books. Read any of the Author 101 series. And more important.. DO WHAT THEY SAY TO DO. It works. The suggestions have worked for me and countless others, including the most successful names in publishing. This book is a MUST READ. Get your copy today.

Frishman & Spizman continue their series on educating writers about how to succeed in the mysterious world of publishing. Whether you write non-fiction or fiction, this book is a "must have." In their book, Frishman & Spizman explain how to create the perfect message for your book and how to use the media to get your message to potential readers. Author 101: Bestselling Book Publicity will open the eyes of writers to the business side of book publishing.

It's the area where many authors cringe--book promotion. Most of us would rather delegate that role to someone else. Yet if you give this role to someone else, will anything be accomplished? For the majority of books, the answer is no. Rick Frishman and Robyn Spizman are experts in this area and bring current, honest and relevant insight to every author about how to promote your book. As they write in the introduction,"Books exist to be read; that's their primary purpose. However the competition for readers is fierce...Every author--from the most noted, perennial bestseller to the complete novice--needs to publicize his or her book. Even if your publisher's in-house team is promoting your title full steam, you also must promote. It can be the difference between its being widely read and not read at all." This book covers the gamut of tools for the author from adjusting your own attitude about promotion to creating a book publicity tool kit to building bridges with the media to websites and blogs to email blasts to how to interview and hire the best publicist. The resources in this book will give you plenty of ideas to carry out and promote your book. As the authors say, "No single formula, guaranteed method, or foolproof recipe can make every book succeed; however, many approaches do work." Add this book to your arsenal.