Authenticity: The Head, Heart, and Soul of Selling
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Book Overview
Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: - The what: knowing the product, the industry, and the competition - The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs - The why: understanding the customer's...
Format:Hardcover
Language:English
ISBN:0735205345
ISBN13:9780735205345
Release Date:May 2014
Publisher:Prentice Hall Press
Length:336 Pages
Weight:1.04 lbs.
Dimensions:1.2" x 5.7" x 8.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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