Authentic(tm): The Politics of Ambivalence in a Brand Culture

(Part of the Critical Cultural Communication Series)

by Sarah Banet-Weiser

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A stimulating, smart book on what it means to live in a brand culture

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching...

Format:Paperback

Language:English

ISBN:0814787142

ISBN13:9780814787144

Release Date:October 2012

Publisher:New York University Press

Length:279 Pages

Weight:0.85 lbs.

Dimensions:0.7" x 6.0" x 8.9"

Related Subjects

Social Science Social Sciences

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Authentic(tm): The Politics of Ambivalence in a Brand Culture

(Part of the Critical Cultural Communication Series)

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