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Paperback Authentic(tm): The Politics of Ambivalence in a Brand Culture Book
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ISBN: 0814787142

ISBN13: 9780814787144

Authentic(tm): The Politics of Ambivalence in a Brand Culture

(Part of the Critical Cultural Communication Series)

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Format: Paperback

Condition: New

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Book Overview

A stimulating, smart book on what it means to live in a brand culture

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching...

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Social Science Social Sciences

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