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Paperback Ausprägungsformen nationaler Franchise-Systeme [German] Book
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ISBN: 3640382617

ISBN13: 9783640382613

Ausprägungsformen nationaler Franchise-Systeme [German]

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Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universit?t Bremen (Lehrstuhl f?r Absatzwirtschaft), Veranstaltung: Operatives Marketing Management, Sprache: Deutsch, Abstract: Die Franchise-Wirtschaft verzeichnet entgegen dem allgemeinen Trend stetes Wachstum. Dies ist die freudige Nachricht des Deutschen Franchise Verbands e.V. (DFV). Wie kein anderes Vertriebssystem hat sich das Franchising...

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