Audience Evolution: New Technologies and the Transformation of Media Audiences

by Philip M. Napoli

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Book Overview

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to...

Format:Paperback

Language:English

ISBN:0231150350

ISBN13:9780231150354

Release Date:November 2010

Publisher:Columbia University Press

Length:272 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 5.9" x 8.8"

Grade Range:Postsecondary and higher

Related Subjects

Arts, Music & Photography Business Business & Investing Communication & Media Studies Media & Communications Performing Arts Social Science Social Sciences

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Audience Evolution: New Technologies and the Transformation of Media Audiences

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