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Politics & Social Sciences Books
Paperback Audience Analysis Book
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ISBN: 0761910026

ISBN13: 9780761910022

Audience Analysis

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Format: Paperback

Condition: Very Good

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Book Overview

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as...

Related Subjects

Communication Communication & Journalism Communication & Media Studies Communications Language Arts Media Studies Politics & Social Sciences Reference Research Social Science

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