The Ladies' Paradise

I love Zola and this was no exception. I don't know how he does it-he is never boring. His stories always enthrall me. This is a wonderful book about the beginnings of consumer culture, modern advertising, mass retailing, materialism, the forerunners of today's malls and the forcing out of small specialty shops and the family owned-store in the late ninteenth-century. It has so much relevance today. In addition, you will really like the heroine, Denise. She is lovable and sympathetic throughout the entire book. And I couldn't help liking Mouret, though he is of course the crass modern villain of the tale. (He was earlier seen in Zola's "Pot Luck".) Although he is a symbol of everything cutthroat and reprehensible about capitalism, I kind of wanted to believe in his optimistic ingenuity and in the developing friendship between him and Denise. Denise seemed to be tempering him with her pragmatic socialism. At any rate, the intro to the book-here is a SPOILER so don't read on if you don't want to know what happens-anyway in the INTRO, ...which you should NEVER read first, they always give away the ending- said that only the most naive person would believe in the happy ending, that when Mouret marries Denise all's well that ends well. His obsession with her does have obvious parallels to the way he tries to make women feel about certain commodities. Still, I can't resist a good Cinderella story, and it is fun to think of Mouret marrying Denise and bringing her back to Au Bonheur des Dames, on his arm, "all powerful" (no doubt "tout puissant" in the original French). That will show those snooty shopgirls that even a poor provincial girl can strike it rich! Despite being somewhat sucked in by the "love" story-in my defense Mouret DID seem to respect Denise's noble qualities-I do agree with Zola's critique and criticisms and I really think they're relevant. This story works on so many levels, as so many of Zola's books do-it's highly entertaining, I mean as entertaining as fun as any contemporary fiction-and it's also historically engaging, morally sound, educational and even has current relevance. Everyone should read him!

THE LADIES' PARADISE is a sequel to POT LUCK (POT-BUILLE), which I read last year. Both have Octave Mouret as a central character. In the earlier novel, he was a young salesman on the make, both in his profession and with the young women in his apartment building. At the end of POT LUCK, he marries the owner of a successful drapery establishment. At the start of PARADISE, his wife has died; and Octave has entered on an expansion program from drapery into a department store named the Ladies' Paradise that threatens all the other shopkeepers selling clothing and accessories in the area. Enter Denise Baudu, a country girl from Normandy, who moves to Paris with her two brothers after one of them has gotten in trouble back home. Her uncle runs a store called Au Vieil Elbeuf, selling drapery and flannels, but is unable to give her room or a job because business is threatened by the presence of the Ladies' Paradise across the street. Denise finds a job at the Paradise at the risk of angering her relatives. Salesgirls at the Paradise live in a dormitory on the top floor of the department store. Room and board is part of the job, plus a token wage and commissions on sales over quota. Little does Denise know she had entered into a whirlwind of gossip and backbiting. She is made fun of by her fellow workers, but Mouret resists getting rid of her because he is drawn to her. At one point, however, two of Mouret's "spies" in management come upon Denise and a young salesman from her region who has sheepishly fallen in love with her and kisses her hand as head axe-wielder Bourdoncle watches. Denise is promptly dismissed. As Denise finds another position in a less profitable store than the Paradise, the focus turns more to Mouret, who did not know of her dismissal. Mouret plans a large-scale expansion of the store and calls upon Baron Hartman (in real life, Baron Haussmann) to allow him frontage on the new boulevard being cut through the neighborhood. One day, Mouret runs into Denise on the street and asks her to consider returning to the Paradise, which is just as well as the store where Denise had started to work was going under. To sweeten the offer, Mouret makes her an assistant buyer in the new children's wear department. With her enhanced status, Denise is now winning admiration from her co-workers, though some backbiters remain. In the meantime, Mouret's passion for her is growing -- despite Denise not encouraging it in any way. There are several set pieces in the novel which are a feature of Zola's fiction. They come under the heading of giant mechanisms that grind people down. In GERMINAL, it was a coal mine; in POT LUCK, an apartment building; in HUMAN BEAST, railroads; and in THE BELLY OF PARIS, the food market at Les Halles. In every Zola novel, there are scenes showing off some giant mechanism at work crushing people under it like the wheels of a Juggernaut. In PARADISE, these scenes are highly successful sales which show a crush of freneticall

With his Rougon-Macquart series, Emile Zola established the family saga. He put into naturalistic prose and photographic narrative the tales of a family and how their lives are affected by their surroundings. In L'Assomoir, he focused on the lives of the Provencals, those who live in the French countryside, whose lives may appear peaceful and orderly but might not be at a closer look. In Nana, he wrote about the world of the courtesan or high class prostitute operating in the beauty and sex-obscessed French culture of Paris. In "Au Bonheur Des Dames" (The Lady's Paradise) Zola exposes the capitalism and consumer culture of fashion, as expressed in the sales at the department stores.It was the time of Karl Marx, a time when conservative elements came into conflict with those of individual expression and equal rights. Previously, Emile Zola's novels were bleak, Dickensian and depressing, making a cynical social commentary that progress and idealism is stifled under staunch older generations of Republican power (in this case the French Second Empire under Louis Napoleon III). He conveyed so much pain and suffering in "Germinal" about the coal mine workers in rural France. Like John Steinbeck of the 19th century, Emile Zola immersed himself in what he wrote, treating people as humanly real as possible, touching a chord to so many for his unabashed truths.In The Ladies Paradise (the title refers to the name of the high class department store in downtown Paris), Zola portrays the fetish and profitable business of women's fashion. Octave Mouret, who at fist comes off as a money-loving, greedy, corporate seducer learns the value of progress and the rights of the individual. Where as he had always dominated women, manipulating them to buy his endless carrousel of hats, silks, gowns and shoes, he cannot win the affections of the newcomer sales girls Denise.Denis eyes become our eyes as we see into the sexist world of consumer capitalism. Even today, this holds true. Women are encouraged, enforced and expected to be beautiful and attractive, with 0 size dresses, with fashionable tastes and so forth. Those who cannot meet society's self-imposed ideals of beauty crack under the pressure, becoming anorexic, anxious and sick. Super models, department stores, fashion magazines and the latest trends to look like Britney Spears (and behave just as shallow and air-headed) is the way to happiness they say. Emile Zola completely transports you to Paris of the 1870's and 1880's a time when the world seemed to be losing its better values. Is it still losing its values ? Only through advocating women's rights, individual expression, equality, and less stifling elements in society are we truly to be happy.

Unlike Dickens' tuburcular heroines, Denise, who indeed suffers what Zola called "poverty in a black silk dress," is plucky, and she ultimately breaks the glass ceiling in her own gentle way. She encounters sexual harassment and somehow triumphs. She is a modern woman, perhaps European literature's first truly modern heroine ever.This book is one of the best ever written, bar none, and it is light years ahead of its time.

The rise of department store culture in late 19th century Paris is the subject of this wonderful novel. It's quintessential Zola, in that the book is a top-notch combination of realistic writing and soap opera. Like other classics by Zola - "L'Assomoir," "Germinal" - "The Ladies Paradise" uses a somewhat overheated storyline to comment on social change and how a rapacious capitalism changed the lives of everyone it touched. The novel is especially poignant in its depiction of small, family-owned businesses which are eventually destroyed by the kind of modern marketing techniques that created the department store. A real page-turner, "The Ladies Paradise" works as both exceptional trash novel and social critique. Zola is a real genius and this, one of his more obscure works, is also one of his best.