Attribution Modelling in Google Analytics and Beyond

by Himanshu Sharma

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Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it...

Format:Paperback

Language:English

ISBN:1006407006

ISBN13:9781006407000

Release Date:August 2024

Publisher:Blurb

Length:480 Pages

Weight:2.80 lbs.

Dimensions:1.3" x 8.0" x 10.0"

Related Subjects

Business Business & Investing Computers Computers & Technology

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Attribution Modelling in Google Analytics and Beyond

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