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Paperback Attitudes and Attitude Change Book

ISBN: 0863777791

ISBN13: 9780863777790

Attitudes and Attitude Change

(Part of the Social Psychology: A Modular Course Series)

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Format: Paperback

Condition: Good

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Book Overview

Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the... This description may be from another edition of this product.

Customer Reviews

2 ratings

An excellent book!

The authors have done a great job at reviewing the psychology of attitudes. The reader learns about the origin of attitudes, how attitudes are measured, how they can be influenced, and how they guide our thinking and behaviour. Written mainly as a textbook for undergraduates, the book's content and style are accessible to readers from the general public as well. Up-to-date coverage of research findings, lots of examples and illustrations. I can highly recommend this book.

A great book!

Bohner and Wänke have written a textbook that's up-to-date, comprehensive and a pleasure to read.
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