Attention, Attitude, and Affect in Response To Advertising

by David W. Stewart

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Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology,...

Format:Hardcover

Language:English

ISBN:080580756X

ISBN13:9780805807561

Release Date:October 1993

Publisher:Psychology Press

Length:338 Pages

Weight:1.60 lbs.

Dimensions:1.1" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Occupational & Organizational Psychology

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Attention, Attitude, and Affect in Response To Advertising

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