Assessing Organizational Communication: Strategic Communication Audits

by Allyson D Adrian, Cal W. Downs, Allyson D. Adrian

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Book Overview

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential...

Format:Paperback

Language:English

ISBN:1593850107

ISBN13:9781593850104

Release Date:May 2004

Publisher:Guilford Publications

Length:292 Pages

Weight:1.24 lbs.

Dimensions:0.6" x 7.0" x 9.8"

Related Subjects

Business Business & Finance Business & Investing Business Communication Communication Communication & Journalism Communications Economics Human Resources Human Resources & Personnel Management

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Assessing Organizational Communication: Strategic Communication Audits

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