Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference

by Jessica Yeats, Miriam Matthews, Colin P. Clarke, et al.

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The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. Best practices and examples from a range of sectors can guide the assessment of these activities, ensuring that they support broader military campaign goals while saving time and limited resources.

Format:Paperback

Language:English

ISBN:0833088904

ISBN13:9780833088901

Release Date:April 2015

Publisher:RAND Corporation

Length:424 Pages

Weight:1.61 lbs.

Dimensions:0.9" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Economics History Political Science Politics & Social Sciences

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Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference

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