Asia's Star Brands
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ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy...
Format:Paperback
Language:English
ISBN:0470821566
ISBN13:9780470821565
Release Date:January 2006
Publisher:Wiley
Length:250 Pages
Weight:1.25 lbs.
Dimensions:0.9" x 6.4" x 9.0"
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