The Asian Advantage

Offers an evaluation of 14 Asian countries in terms of each one's potential role in the global strategies of multinational companies, from both a market and production or supply vantage point. The author examines the extent that strategy must be adapted to each nation and how each is strategically used by companies. It also provides a framework for developing regional and country strategies. Filled with information and insight. Reviewed by Gerry Stern, founder, Stern & Associates and HRconsultant.com InfoCenter.

Asian Financial Crisis is a drama for major multimational group, this book emphsizes new point for observation in asian area. After F.C., all of companies are rethinking regional stratigics and the exactive roles each country in this region. The collection of more 14 scholars which have researched in different asian county for long time. Offering some foundimental ideas could be helpful.