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Paperback As If by Design: How Creative Behaviors Really Evolve Book

ISBN: 1108745105

ISBN13: 9781108745109

As If by Design: How Creative Behaviors Really Evolve

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Format: Paperback

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Book Overview

The eureka moment is a myth. It is an altogether na ve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation...

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Psychology

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