Art Marketing Handbook: Marketing Art in the Nineties

I have read (and own) several art marketing books and this is by far the best one yet. It is very complete in every aspect of art marketing. The table of contents alone it 7 pages long!!Goodman starts out discussing the psychology of art collectors and how to get to understand them. This alone is worth the price of the book! Imagine knowing how to think like a buyer!! From there is covers how to promote the art, creating a marketing plan, how to design a gallery, pricing, ethics, contracts hiring and training gallery employees etc.The only problem- if you want to call it that- is that it reads like a text book an takes a little time going through, but the reading is easy, unlike most text books. This is a must have for gallery owners, artists, art reps and anyone interested in making a living in the arts.