A behind-the-scenes look at how some of America's most successful companies have used ArcView GIS software from ESRI to uncover market opportunities, evaluate new locations, make sense of survey data,... This description may be from another edition of this product.
one of the most readable introductions to this useful tool. you'll get inspired. i got this book when it came out in 1997, and just read it again. still relevant and very well written.
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