Because United Colors of Benetton's core business is clothing, the contemporary culture of design plays an important role in the group's activity, including its corporate architecture. Benetton's international brand style'combining color, energy, and practicality'can be seen first in its buildings. In 1964, long before it was fashionable for designers to employ brand-name architects, Lucianno Benetton chose two very young and ambitious architects,...
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Architecture