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Spiral-bound Archetypes in Branding: A Toolkit for Creatives and Strategists Book
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ISBN: 1440308187

ISBN13: 9781440308185

Archetypes in Branding: A Toolkit for Creatives and Strategists

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An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad...

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Format: Spiral-bound

Condition: New

$34.05
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List Price $45.00
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