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Paperback Approaches to Media: A Reader Book

ISBN: 0340652292

ISBN13: 9780340652299

Approaches to Media: A Reader

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Format: Paperback

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Book Overview

This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals,...

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