Applying Social Cognition to Consumer-Focused Strategy

by Jacques Nantel, Frank R. Kardes, Paul Herr

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Book Overview

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused...

Format:Paperback

Language:English

ISBN:1138875953

ISBN13:9781138875951

Release Date:May 2015

Publisher:Psychology Press

Length:416 Pages

Weight:1.30 lbs.

Dimensions:1.0" x 6.0" x 9.0"

Related Subjects

Applied Psychology Behavioral Sciences Business Business & Finance Business & Investing Cognitive Psychology Consumer Behavior Economics Marketing Marketing & Sales

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Applying Social Cognition to Consumer-Focused Strategy

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