Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
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Book Overview
Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science...
Format:Paperback
Language:English
ISBN:1606493671
ISBN13:9781606493670
Release Date:November 2012
Publisher:Business Expert Press
Length:260 Pages
Weight:0.78 lbs.
Dimensions:0.6" x 6.0" x 9.0"
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