Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do

by Helena Rubinstein

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This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.

The first part of the book discusses the underlying theory and principles behind behavioural...

Format:Hardcover

Language:English

ISBN:3030016978

ISBN13:9783030016975

Release Date:February 2019

Publisher:Palgrave Pivot

Length:137 Pages

Weight:0.75 lbs.

Dimensions:0.4" x 5.8" x 8.3"

Related Subjects

Psychology

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Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do

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