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Paperback Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs Book

ISBN: 1452217807

ISBN13: 9781452217802

Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

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Format: Paperback

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Book Overview

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication,...

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