Applications in Basic Marketing: Clippings from the Popular Business Press 2000 - 2001
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Book Overview
A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0075610310
ISBN13:9780075610311
Release Date:July 2000
Publisher:McGraw-Hill Companies
Length:256 Pages
Customer Reviews
1 rating
Interesting Cases
Published by Thriftbooks.com User , 23 years ago
I have bought already previous version of this book (1994-1995) and I am still very satisfied. It shows many interesting marketing applications. I have bought it as supplement to Introduction to Advertising & Promotion by Belch (ISBN 0256136963) and it helped me to increase and broaden my knowledge. I can recommend it to anyone.
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