Appetite for Change: How the Counterculture Took on the Food Industry (Revised)

APPETITE FOR CHANGE: HOW THE COUNTERCULTURE TOOK ON THE FOOD INDUSTRY appears in its second updated edition to appeal to college-level students of American culture, particular that of the 1960s - as well as students of culinary history. Food and eating habits changed as a result of the social revolution of the 1960s: this examination considers both sides of the health food industry's rise, charts the rise of ethnic cuisine, and establishes strong connections between social movements and eating habits. APPETITE FOR CHANGE originally appeared in 1989 and is updated here to reflect new alternative diets and organic food's rise. Diane C. Donovan California Bookwatch

I read this several years ago in an anthropology course and it was truly enlightening. It describes how elements of the counterculture in the 60's came to view the mass production of food as the fundamental basis of industrial economy. They sought to decentralize, communalize and humanize this massive "combine." Unfortunately, they were co-opted, by the giant corporations that today continue to shovel their bitter porridge into our gaping pie holes. This book is more than about food production, but how corporate capitalism manufactures values, and disires and marginalizes those who threaten to provide viable alternatives. An excellent book.