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Paperback Appeals in Modern Rhetoric: An Ordinary Language Approach Book

ISBN: 0809326639

ISBN13: 9780809326631

Appeals in Modern Rhetoric: An Ordinary Language Approach

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Book Overview

Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the...

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