Anytime, Anywhere: How the Best Bricks- And-Clicks Businesse Deliver Seamless Service to Their Customers
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Book Overview
No two ways about it: great service is great service and lousy service is lousy service. Many companies who jumped onto the on-line bandwagon became enamored with the technology itself and forgot that the customer is still king. In Anytime, Anywhere best-selling author Robert Spector showcases the pioneering efforts of companies that never stopped focusing on the customer, and that are now gobbling up market share by combining the best of both physical...
Format:Paperback
Language:English
ISBN:0738208035
ISBN13:9780738208039
Release Date:January 2003
Publisher:Basic Books
Length:304 Pages
Weight:0.73 lbs.
Dimensions:0.8" x 5.8" x 7.8"
Customer Reviews
2 ratings
Customer Service - 360 degree!
Published by Thriftbooks.com User , 16 years ago
Never mind the bricks or mortar, the book has the right focus; how to serve customer better. Besides concepts, it gives examples in detail. You would get that urge to go and try some of the ideas in your own stores.
Success stories of a variety of eclectic groups
Published by Thriftbooks.com User , 22 years ago
How can brick and click businesses provide integrated services to their customers, and how can they incorporate features which set their web site apart form others? Anytime, Anywhere profiles the success stories of a variety of eclectic groups in a variety of industries, using interviews with executives and managers at these companies to glean tips on how to conduct a melding of brick-and-click functions. An excellent, practical handbook.
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