Marketing
Part of the The Annual Editions series, this title provides convenient, inexpensive access to a various range of advanced articles from some of the respected magazines, newspapers, and journals. This... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0073528641
ISBN13:9780073528649
Release Date:January 2011
Publisher:Dushkin/McGraw-Hill
Length:153 Pages
Weight:0.70 lbs.
Dimensions:0.4" x 8.2" x 10.7"
Customer Reviews
2 ratings
OOOdles of Info
Published by Thriftbooks.com User , 14 years ago
This book really helped me understand the principles of marketing! The articles in the book were great and easy to understand!
Very Valuable
Published by Thriftbooks.com User , 21 years ago
A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.
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