Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing

by John C. Totten and Martin P. Block

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Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program. From www.promaxtpo.com: "Second Edition by John C.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0850132290

ISBN13:9780850132298

Release Date:January 1994

Publisher:Dartnell Corp.

Length:226 Pages

Weight:0.62 lbs.

Dimensions:0.7" x 7.0" x 10.0"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing & Sales Sales Sales & Selling

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Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing

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