Analyzing Media Messages: Using Quantitative Content Analysis in Research
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Book Overview
This is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions...
Format:Paperback
Language:English
ISBN:0805820191
ISBN13:9780805820195
Release Date:June 1998
Publisher:Routledge
Length:224 Pages
Weight:0.85 lbs.
Dimensions:0.6" x 6.0" x 9.0"
Customer Reviews
2 ratings
Excellent introduction for media content analysts
Published by Thriftbooks.com User , 17 years ago
This is an excellent introductory book for the people begining their on project where content analysis is needed. It is clear, simple, straightforward and illuminating! I would even suggest that this book should be the first book that any beginner in content analysis should read.
Highly recommended
Published by Thriftbooks.com User , 24 years ago
This book by Daniel Riffe et al. not only gives an excellent overview of the research field of quantitative content analysis, but also useful recommendations on solving that particular analysis or measurement problem that you are facing. Using this book, I found it much easier to quantitatively measure structured interview results. The examples given in the book are often from the media world, but are generally applicable. Recommended.
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