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Business & Investing Books > Marketing & Sales Books
Paperback Analyzing Decision Making: Metric Conjoint Analysis Book
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ISBN: 0803927576

ISBN13: 9780803927575

Analyzing Decision Making: Metric Conjoint Analysis

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This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the...

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Business Business & Investing Economics Social Science Social Sciences

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