Analyzing and Reporting Focus Group Results

by Richard A. Krueger

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Book Overview

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and...

Format:Paperback

Language:English

ISBN:0761908161

ISBN13:9780761908166

Release Date:July 1997

Publisher:Sage Publications, Inc

Length:160 Pages

Weight:0.80 lbs.

Dimensions:0.4" x 7.5" x 9.3"

Related Subjects

General Medical Medical Books Medicine Politics & Social Sciences Reference Research Social Science Social Sciences Textbooks

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Analyzing and Reporting Focus Group Results

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