Analysis of the Cognitive Interview in Questionnaire Design
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Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood...
Format:Paperback
Language:English
ISBN:0199957754
ISBN13:9780199957750
Release Date:April 2015
Publisher:Oxford University Press
Length:274 Pages
Weight:0.70 lbs.
Dimensions:0.7" x 5.3" x 8.1"
Related Subjects
PsychologyCustomer Reviews
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