Analysis for Strategic Marketing
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Book Overview
This text provides modern scientific marketing methods for a strategic marketing course and contains a mixture of strategy and market research coverage. *Adds analysis and research tools to... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0321001982
ISBN13:9780321001986
Release Date:January 1982
Publisher:Prentice Hall
Length:400 Pages
Weight:1.60 lbs.
Dimensions:0.8" x 7.4" x 9.1"
Customer Reviews
1 rating
Support materials are minimal
Published by Thriftbooks.com User , 26 years ago
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.
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