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Paperback Analysing Media Texts Book
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ISBN: 082646470X

ISBN13: 9780826464705

Analysing Media Texts

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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both...

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Format: Paperback

Condition: New

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Education Education & Reference Social Science Social Sciences

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