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Paperback Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences Book
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ISBN: 0557285658

ISBN13: 9780557285655

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

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Format: Paperback

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Book Overview

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and...

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Education Education & Reference

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