An Illustrated Dictionary of Behavioral Economics for Healthcare Professionals

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Getting patients to make the healthy choice can be challenging. People don't always make the most rational decision; social, emotional, and cognitive factors often intervene and make them do something very different. Behavioral economics provides tools to explain why people make the choices they do, and how we can steer our patients toward better choices. In this book, researchers Scott A. Davis and Steven R. Feldman examine 25 principles from behavioral...

Format:Paperback

Language:English

ISBN:1499562950

ISBN13:9781499562958

Release Date:June 2014

Publisher:CreateSpace Independent Publishing Platform

Length:248 Pages

Weight:0.85 lbs.

Dimensions:9.0" x 0.6" x 6.0"

Related Subjects

Medical Medical Books

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An Illustrated Dictionary of Behavioral Economics for Healthcare Professionals

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