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Hardcover An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing Book
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ISBN: 1264268548

ISBN13: 9781264268542

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing

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Format: Hardcover

Condition: Good

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Book Overview

The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line

Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy--one-to-one marketing--with amazing results, and now you can, too.

An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to...

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