An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space
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In Blue Ocean Strategy, W. Chan Kim and Ren e Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one...
Format:Hardcover
Language:English
ISBN:1912302136
ISBN13:9781912302130
Release Date:July 2017
Publisher:Macat Library
Length:112 Pages
Weight:0.40 lbs.
Dimensions:0.4" x 5.2" x 7.8"
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