An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium
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Book Overview
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio...
Format:Hardcover
Language:English
ISBN:0470012927
ISBN13:9780470012925
Release Date:May 2005
Publisher:Wiley
Length:168 Pages
Weight:1.40 lbs.
Dimensions:0.8" x 6.1" x 9.3"
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