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Hardcover Ambush Marketing and Brand Protection Book
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ISBN: 0198845200

ISBN13: 9780198845201

Ambush Marketing and Brand Protection

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Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and...

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Format: Hardcover

Condition: New

$235.00
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