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Paperback Amazon: Understanding a Global Communication Giant Book
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ISBN: 0367559099

ISBN13: 9780367559090

Amazon: Understanding a Global Communication Giant

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Format: Paperback

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Book Overview

Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant...

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