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Paperback Amazon For CMOs: How Brands Can Achieve Success in the New Amazon Economy Book

ISBN: 099819011X

ISBN13: 9780998190112

Amazon For CMOs: How Brands Can Achieve Success in the New Amazon Economy

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Book Overview

Are you and your organization equipped to succeed in the new Amazon economy?

Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs is the ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative.

Amazon has now become a priority for most companies but many brands are late to the party, scrambling to create sustainable long term strategies for success. The challenge...

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