AMA Handbook for Successful Selling

This book is a very comprehensive guide on how to be a better salesman. As the author points out, salesmanship is an invaluable skill because you are always selling. Even if you are not a professional salesman, you still constantly try and sell your ideas, your skills, your values to employers, friends, family and so forth.The book is written in a very easy to read style. It is a comprehensive guide that covers a wide range of topics from staying in shape to handling customer objections. The thing I appreciate most about the book is that it focuses upon fundamental principles rather than gimmicky sales techniques. A lot of the book is just common sense, something that the author acknowledges. However, as we all know common sense isn't.There are no profound revelations in this book, despite the author's claim that everything written is a "secret". It is a good, solid book on salesmanship and I would recommend it to anyone who needs to acquaint themselves with the fundamentals of the sell.

A perfect book for individuals entering the cold call sales field. It helped to explain how to analyze individuals your attempting to make a sale with. By analyzing the individual, you can learn better tactics to target them(personally). It was extremely easy to follow and included really life scenarios and situations.