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Business & Investing Books > Marketing & Sales Books
Hardcover Alliance Brand Book
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ISBN: 0470032189

ISBN13: 9780470032183

Alliance Brand

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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd...

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Format: Hardcover

Condition: New

$47.11
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Business Business & Investing Economics Financial

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