All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg

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A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

Format:Hardcover

Language:English

ISBN:0471120049

ISBN13:9780471120049

Release Date:October 1995

Publisher:Wiley

Length:336 Pages

Weight:4.10 lbs.

Dimensions:1.1" x 6.5" x 9.5"

Related Subjects

Business Business & Investing Direct Economics Management & Leadership Marketing Multilevel

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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

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