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Business & Investing Books > Marketing & Sales Books
Hardcover All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits Book
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ISBN: 0471120049

ISBN13: 9780471120049

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

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All Consumers Are Not Created Equal ". . .This book. . .will open your eyes to a new marketing concept which may turn out to be of major importance."-David Ogilvy All consumers are NOT created equal.... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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