All-American Ads 60s

This smaller book has some 195 pages or so of the same advertisements of it's larger publication by Tashcen called, "All-Amercian Ads - 60s" on the jacket, edited by Jim Heimann. Taschen books always does a great job on their books no matter what. But this little book has a snipit version , a snap shot, compared to the larger version named above that has over 959 pages of full color ads (almost every single page is in full color). This smaller version offers the same exact ads but isn't as full a version as the larger. If you can get the larger version, it is worth it. Looking for something on the coffee table or a larger working reference resource, get the larger version. Looking for a small nalstagic book shelf piece or as a small gift, get the smaller version. Both are great. What I loved most out of the larger version is the great mid century modern architecture that is throughout, plus snap shots of the space program. There is also a large portion dedicated to cars and house gadgets and old TV's. Will bring back memories to anyone who lived in that era like I did.

Nostalgia is a part of the human experience, yet the reality is that the "good old days" never really were exactly what they are remembered to be. This book contains a simple look back at some of the classic print advertisements of the 1960's. Most of the ads represent alcohol and tobacco, cars, furniture, travel and leisure. Very few illustrate items such as diapers, food, everyday clothing or other basic consumer products. While most of the ads are from the early sixties, representing a more sedate and predictable time, there are a few that demonstrate the growing counterculture movement of the late sixties. They are generally confined to ads for records and movies, which makes sense. There is nothing of great social importance in this book, although it does give a series of snapshots into how the advertising industry tried to present the world to the consumer market of the times.